A Superior Home Selling System
While each home sale transaction is unique, an efficient and effective selling process must involve an intentionally consistent step-by-step methodology. Tanya Tuckey's Home Selling System is amongst the most comprehensive in the real estate marketplace. Its hands-on, value-add approach generates the best possible sale price results - maximizing your return on investment – in the shortest possible time under the most favourable terms with minimal disruption to your personal life.
Pre-Listing Marketing Activity
Document Our Representation Relationship
Review and execute a Working with a Realtor acknowledgment, Exclusive and MLS Listing Agreements, a MLS Data Information Form, and a Showing Instruction Checklist.
Compile Essential Selling Information
Your completion of the Seller, Property & Home, and Favourite Home Features & Benefits Profiles and the pulling together of all required documentation will ensure proper disclosure of material facts pertaining to the sale of your home and will facilitate the preparation of your representation and listing documents.
Establish a Marketable Listing Price
I will prepare a comprehensive and well-researched Competitive Market Evaluation that is comprised of a listing of all recent real estate sales in the immediate vicinity of your home, a summary of comparable properties that have recently sold (what people are willing to pay) or are currently for sale (what your competition is asking for) with a detailed reconciliation of same with your home, a resulting estimate of your home’s current market value, a recommended listing price, and an estimated sale price range for your home.
Ultimately, it is the market that determines the true value of your home. Homes that are updated, attractively staged, and properly priced at their current market value tend to sell faster, often generate competing and more attractive offers. Overpriced homes tend to attract few qualified buyers, have fewer showings, are used to sell other more competitively priced homes, become market worn – a negative stigma - often requiring price reductions to renew prospective buyer interest, take longer to sell, and eventually have to be sold below their current market value.
Engage Other Essential Real Estate Service Professionals
Select and engage qualified, reputable professionals including a: Real Estate Lawyer, Mortgage Broker, Home Inspector, Home Staging Consultant, Home Insurance Broker, Building/Renovation Contractor and Home Service Providers as dictated by your circumstances.
Arrange for My Exclusive Value-Added Home Marketing Services:
Prepare Your Home for Sale
Prepare and stage your home and property for sale to enhance their marketability to the widest range of prospective buyers referencing the attached Preparing Your Home for Sale.
Install ‘For Sale’ Signage and Lock Box
Install a For Sale sign on your front lawn to provide 24/7 exposure.
Convey Home Showing Instructions
Review your agreed upon showing instructions with the Century 21 appointment call centre and arrange for our email notification of all confirmed bookings so that we may monitor same. Our Century 21 appointment system automatically solicits email feedback from each showing agent immediately after a scheduled showing and we personally follow up with each showing agent via telephone.
Post Your Home’s Listing on the Internet
Post a comprehensive listing including a slide show of your home on TorontoMLS.net, Realtor.ca, Realtor.com, Facebook, LinkedIN, Youtube, Twitter, Century 21 website and my own website – tanyatuckey.com
Provide key real estate professionals and known prospective buyers with advanced notice of the pending listing of your home to gauge potential interest.
Marketing Your Home
Implement my comprehensive, aggressive, multi-channelled Home Selling System to ensure maximum exposure of your home in the marketplace to as many real estate professionals and prospective buyers as possible during the first two weeks of its listing – when the highest level of buyer interest, home showings and offers to purchase generally occur and the best possible sale price is often realized. Where prudent, our approach endeavours to drive multiple offers by creating a sense of urgency in a controlled offer timeframe.
Notify Key Real Estate Professionals
Send an email announcement to key real estate professionals serving your community and Century 21 real estate sales representatives.
Notify Known Prospective Buyers
Match and send email an announcement to prospective buyers, in our database, who may be interested in your home.
Canvass Your Neighbourhood
Canvass your neighbourhood and distribute Just Listed / Open House flyers. Neighbours are often an excellent source of prospective buyers – family, friends, other neighbours, and business associates.
Conduct a Real Estate Professional / Neighbourhood Open House
Conduct a joint real estate professional and neighbourhood open house and solicit valuable attendee feedback on your home’s marketability and the prospect of a sale opportunity.
Conduct Public Open Houses
Conduct one or more public open house(s) and solicit attendee feedback on your home’s marketability and the prospect of a sale opportunity.
Facilitate Home Showings
Facilitate home showings to prospective pre-screened buyers and their real estate representatives through our dedicated Century 21 Leading Edge Realty appointment call centre and lock box access system then solicit each buyer’s real estate representative for their client’s feedback on your home’s marketability and the prospect of a sale opportunity.
Negotiate Your Sale
Review, compare, evaluate, and negotiate offers and present counter-offers on your behalf and always with your final approval. Assess whether or not prospective buyers are ready, willing and able to complete the sale. You benefit from my knowledge, access to resources, superior negotiating skills and expertise while we act as a buffer between the buyers and you to ensure that your negotiating position is not compromise.
Document Your Sale
Oversee the preparation and execution of the Agreement of Purchase and Sale and related documents and their distribution to the appropriate parties. Ensures accuracy and thoroughness of all required documentation and that they comply with the many legal statutes and regulations governing real estate transactions today
Retain a permanent record of all transaction correspondence, activity and documentation
Complete Your Sale
Assist the buyer and your lawyers and you throughout the closing process including the coordination and secure access of and personal attendance at home inspections, mortgagor-mandated property appraisals and pre-closing buyer visitations and the resolution any post-closing transition issues such as utility transfer and mail forwarding. Iwill be available to assist as needed on your closing day, including the expediting of the key transfer.
Marketing of your home will continue during any offer condition fulfillment period to minimize the risk of a re-negotiation and loss of ongoing market exposure should the deal fall through.
Keep You Informed
Provide you with value-add strategic and pragmatic guidance in regard to related legal and financial issues.
Ensure prompt, courteous response to all of your enquires.
Service Satisfaction Assurance
Follow up with you to ensure your complete satisfaction with my service and your real estate sale transaction outcome. This provides me with valued feedback pertaining to the quality of my service offering and your overall service experience.
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